Crystal Montroy almost scrolled right past the ad. A registered massage therapist in Fort McMurray, Alberta, she saw it on Facebook a few times and figured it was too good to be true, the kind of thing you flick past without a second thought. Then she looked closer, saw real people in the testimonials, and decided to give it a chance. A few weeks later she had booked 37 new clients, with more already on the calendar. Here is her story.
From esthetician to massage therapist
Crystal spent about ten years as an esthetician before she made the switch. Working alongside massage therapists every day, she watched their flexibility, their independence, and their income, and thought, I should have done that instead. So she went back to school for massage.
Her start was anything but smooth. She was two months from finishing when the Fort McMurray wildfire evacuation hit, one of the largest natural disasters in Canadian history. With young children at the time, she worked part time for the first few years, including a stretch doing mobile massage in Edmonton, before moving back to Fort McMurray and going full time about six years ago.
“It seemed a little too good to be true”
Like a lot of therapists, Crystal was skeptical when our ad first showed up. “The first few times I honestly looked at it as one of the things you flick through when you’re on social media,” she says. But it kept appearing, and eventually she did what careful people do: she dug in. “I looked at the testimonials and could see that it was real people the more I looked into it. It didn’t seem like robotics. So then I got in contact with you guys.” That is exactly why we put therapists like Crystal on camera in the first place. The marketing world is full of promises, and the only way to prove you are real is to let real clients speak.
37 new clients in a few weeks
The results came fast. “It’s only been a few weeks, and I think it’s 37 new clients,” Crystal says, “and that doesn’t include what’s booked in the next couple of weeks.” Just as importantly, they are already coming back. She has had several rebookings in those first few weeks, which is the signal that matters most: new people arriving, liking the work, and returning.
Her verdict on the whole thing is the kind of plain-spoken endorsement we are proud of: “It’s real leads that turn into bookings. As soon as we started, every day I’m getting bookings. When I first saw it, it seemed a little too good to be true, but everything you guys said would happen has been happening.” Would she recommend Spamarketing.com? “For sure.”
Why the no-upfront model sealed it
One factor made the decision easy: we do not charge anything up front. For Crystal, who is building at a new clinic, that mattered. The clinic owner had paid for other marketing in the past, the kind where you pay up front and hope it gets done, and had not been thrilled with the results. “If you don’t pay until you get results, what’s the harm?” Crystal recalls. “That was one thing I was able to get her on board with.”
That model is not a gimmick, it is how we keep ourselves honest. We run test ads before anything else, because if we are putting our own neck out, we have to be confident the campaign will work. When the marketer only gets paid after the clients show up, your risk goes to nearly zero.
Why her face all over Facebook works
Fort McMurray has a big-small-town feel, and Crystal started hearing it from clients: “Girl, you are all over Facebook. Every time I open it I’m seeing an ad of yours.” For someone who does not naturally put herself out there, that took some getting used to, but the proof was undeniable. The people recognizing her were not just friends caught in her own algorithm; they were clients she had no connection to, across different ages and backgrounds, who had seen her several times before booking.
That is the whole idea. People want to see the face and know the person, especially when they would rather support a local therapist than a faceless chain. And just like Crystal warmed up to our ad after seeing it a few times, her future clients warm up to her the same way. A few touches, a familiar face, and then a booking. With growth like this, her next challenge is a good one to have: hiring.
Frequently asked questions
How many new clients can massage marketing bring in?
Crystal, a solo RMT in Fort McMurray, booked 37 new clients in just a few weeks, with more already on the calendar and several rebookings on top. Results vary by area and offer, but a well-run campaign should put real people on your table quickly.
I keep seeing an ad but I’m skeptical. Is it legit?
That was Crystal too. She nearly scrolled past ours several times before looking at the testimonials and seeing real therapists, not robotic marketing. Checking whether a company works only with massage and can show real client results is the fastest way to tell.
Do you charge for massage marketing up front?
No. We do not charge anything up front, and we run test ads before committing. The risk of trying us sits with us, not with you, which is exactly what won Crystal and her clinic owner over after being burned by pay-first marketing.
Why do massage ads use the therapist’s face?
Because people book someone they feel they know, and they would rather support a local person than a chain. Crystal’s clients recognized her from seeing her ads several times, across different ages and backgrounds, before booking. Multiple touches plus a familiar face is what turns awareness into appointments.
Ready to be the therapist everyone recognizes?
If you are a skilled therapist who is tired of being the best-kept secret in town, that is exactly what we fix. As the only massage marketing agency built solely for massage therapists, clinics and spas across the United States and Canada, we fill your calendar with real clients: more clients, or you do not pay. Schedule a free discovery call or get your free growth assessment, and watch more stories like Crystal’s.
