Massage marketing blog
Ideas, ads and growth tips from the growth platform that only does massage
Google Ads, Facebook ads, retention, pricing, hiring and local SEO, written by the people who run the campaigns for 350+ massage clinics.
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Massage Liability Insurance: Protect Yourself and Your Career
One claim can threaten your practice. Here is what massage liability insurance covers, what to look for, and the discounted all-inclusive membership we recommend through our partner.
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How to Greet a New Massage Client Like a Professional
The first five minutes decide whether a new client relaxes, trusts you, and rebooks. Here is how therapist Christa greets and sets…
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The Only Two Paths to Grow a Massage Practice (Gael Wood)
There are only two ways to get more massage clients: organic (slow, cheap) and paid (fast, costs money). Gael Wood on the…
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What 163,000 Massage Appointments Taught Us About Advertising
After booking 163,000 massage appointments, a clear pattern emerged: the art (faces and stories) and the math (CAC, LTV, rebooking) behind advertising…
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Old-School Massage Marketing That Still Works (With Gael Wood)
Print marketing sounds outdated, but it is wildly underrated. Gael Wood on penny-cheap brochures, fridge magnets, earned media, what fails, and measuring…
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Anna’s Journey: Building a 7-Room Wellness Clinic on a Foundation
Anna built Remedial Wellness into a seven-room clinic in Edmonton. A candid conversation on burning the boats, foundation over hype, and crafting…
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The Hidden Cost of Requiring Prepayment for Massage
Making prepayment mandatory feels like the obvious fix for no-shows. But the math shows it quietly costs far more than it saves.…
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Before You Share a Massage Room: What to Settle First
Sharing a treatment room is a great way to split costs, and a common way partnerships fall apart. Here is the checklist…
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Massage Therapist Burnout: The Hidden Trap (and the Way Out)
The usual burnout advice misses the real cause. For massage therapists, burnout thrives on stagnation. Here is the three-step checklist to escape…
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The 3 Massage Marketing Steps Behind a $1.4M Practice
Filmed inside a spa doing $1.4M a year: the three marketing pillars that drove results more than anything else, Google Business Profile,…
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How to Beat the Big Massage Franchise Opening Near You
A franchise opening across the street feels like a death sentence. But you have one asset they can never buy. Here is…
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How to Get More Prenatal Massage Clients (Without Ads)
Paid ads are the wrong tool for prenatal clients. Here is the nearly free centers-of-influence strategy that brings a steady stream of…
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Massage Marketing Made Simple: The Marketplace Principle
Confused by clicks and impressions? Picture your ads as a booth in a crowded marketplace. You can shout louder, or shout something…
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