How Arrisa Scaled Her Massage Practice to 17+ Therapists: The Real Journey from Scratch
Building a massage practice from the ground up is no small feat. Growing one into a thriving clinic with 17+ massage therapists? That’s a whole other level of grit, consistency, and strategy. At SpaMarketing.com, we’ve had the privilege of supporting ambitious practitioners on that journey—including Arrisa, who went from solo therapist to leading a multi-therapist powerhouse.
In this blog post, we’re pulling back the curtain on the core pillars of growth we implemented with Arrisa—strategies that can work for any massage therapist ready to scale.
The Hard Truth: Growth Isn’t Easy
Let’s get one thing straight—this isn’t an overnight success story. Arrisa didn’t just “get lucky” or go viral. She showed up early, stayed late, and made difficult decisions about hiring, marketing, and reinvesting in her business. There were months of full calendars and months of last-minute cancellations. But through it all, the focus stayed the same: build a business, not just a job.
Growing from a 1-person operation to a 17+ therapist team takes more than massage skills—it takes leadership, systems, and relentless marketing.
1. Hiring Strategically (Not Desperately)
As demand started to grow, the first temptation was to bring in help. But hiring the right therapists—not just anyone with a license—is essential to protect your brand and culture. We worked with Arrisa to:
- Identify the ideal team culture and skill mix
- Develop onboarding systems so new hires could integrate smoothly
- Build internal accountability without micromanaging
A team of 17 therapists doesn’t build itself. It comes from hiring slowly, training well, and giving people a place to grow.
2. Winning on Meta (Facebook & Instagram Ads)
A strong massage business starts with new clients in the door—consistently. With Meta’s ad platforms, we created tailored campaigns that worked week after week. Here’s what we focused on with Arrisa:
- Targeting high-intent local audiences
- Creating value-based offers to reduce friction
- Running retargeting campaigns for drop-offs and warm leads
- Showcasing real testimonials and videos to build trust
It wasn’t about going viral—it was about being seen by the right people at the right time, with the right message.
3. Rebooking: The Real Secret to Scaling
Getting new clients is only half the equation. If they don’t come back, you’re stuck on a marketing treadmill.
We helped Arrisa’s team implement:
- Simple rebooking scripts front-desk and therapists could use naturally
- Automated reminders and follow-ups
- Tracking systems to monitor rebooking rates by therapist
- Incentives and loyalty systems that didn’t feel pushy or discount-heavy
Rebooking isn’t a “nice to have.” It’s how you build real momentum—and prevent burnout from constantly chasing new clients.
4. Optimizing the Google Business Profile
A polished, high-ranking Google Business Profile (GBP) is non-negotiable. It’s often the first impression a potential client will get of your business.
With Arrisa, we focused on:
- Weekly photo uploads of the clinic and therapists
- Requesting real reviews from happy clients with clear instructions
- Responding to every review (positive or negative)
- Posting short updates and offers through the profile
- Ensuring NAP (Name, Address, Phone) consistency across the web
The result? Her clinic ranked high on local Google Maps searches—and that drove a ton of organic traffic and walk-ins.
The Takeaway: It Takes a System
What we built with Arrisa wasn’t a one-time campaign—it was a growth system. One that can be dialed up as demand grows, new therapists are added, and revenue goals rise.
💡 Watch Arrisa’s full video story below to hear firsthand what this journey looked like—what worked, what didn’t, and what she wishes she knew earlier.
👉 Watch Arrisa’s Full Story Here 👇
Want to Scale Like Arrisa?
Whether you’re a solo therapist trying to get fully booked or a clinic owner ready to expand your team, SpaMarketing.com is here to help. We don’t just run ads—we build businesses.
Let’s talk about what it would look like to implement this system in your clinic.
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